1. Understand

Bird's-eye view

  1. What is your current retention rate in term of revenue? - Pre Revenue
  2. What is your current retention rate in terms of users? - ~30%
  3. At what time period does your retention curve flatten? - Month 5

Microscopic View

  1. Which ICPs drive the best retention? - (Business Owners)
  2. What channels drive the best retention? - Organic & Google UAC
  3. What sub features or sub products drive the best retention? - Scanning

2. Define

  1. What are the top reasons your users churn? - One time use case
  2. What is the natural frequency of your core product? - 2-3 times in a week
  3. Do you have other sub products? What is their natural frequency like? - Yes, PDF viewer, merge pdf, pdf tools. 1-2 in a month
  4. Divide your churn reasons into voluntary churn and involuntary churn

Churn reasons

3. Segment

Have a detailed segmentation for voluntary churn users. Some starting points for segmentation are:

  1. Casual - One time usage(Scan a doc & share. These users uninstall once the job is done & few install when needed again)
  2. Products/Feature used - Scan feature only

4. Analyze and Experiments