ICP A (Academicians) Age: 16 to 23 years Occupation: Student

Location: Tier 2 City

Arjun is a college student. Studying B.Com in a Tier 2 college and currently in his last year. In parallel he is also preparing for IAS. With the pandemic and lock down in place he is at home and there is no easy access to notes. Access to class, study material and notes has shifted online. Interacting with friends to prepare for exams in this new online world requires frequent use of his smart phone to take photos and converting them to docs is the best solution for him to prepare for exams.

Arjun has a Budget smartphone which enables him to attend most of his classes. Being from the tier 2 city he has high aspirations but limited resources. He also spends time on Free OTT platforms, especially Youtube. He seldom uses social media.

TAM

India boasts of the biggest education system in the world with a 3.17% annual growth. The number of students in a Professional course stood at 31.5 Cr in 2020.

TSM

Only 60 % of these (31.5Cr) are smartphone users = 19 cr

ICP B SMEs

Age: 24 to 55 years

Occupation: SME

Location: Tier 2 City

Madhuri operates from a small office with 8-10 employees. She runs a handmade jewellery business and has a lot of invoices that she has to document for the purpose of taxation, maintaining vendor payments, customer receipts etc.

Being a Gen-Y she is a power user of YT, Sharechat, Hotstar and other Indian platforms. As most of her order are coming online and she use WhatsApp to interact with her clientele, sharing bills and invoices, keeping track of all her inventory expenses is made easy with Kaagaz app as she can scan all her bills and save it into inventories and share all her invoices raised with customers via WhatsApp.

Kaagaz empowers the SMB's to realise their dreams. Digital Bharat.©

TAM With a dream of owning a business in 2020 India had 35 Cr Business Owners. (Age Group 24-45 years)

60 % of 35Cr are smartphone users = 22 cr

TSM