1. Understand

  1. What is the core value prop of your product? How do users currently experience that core value prop repeatedly?

The core value for Kaagaz app is the no login scan, there is not friction. Download the app and start scanning. 1,2,3 Scan!

  1. What is the natural frequency of your core product?

Students 2-3 scans in a week

SMEs- Scans in bulk but 2-3 times a week.

  1. Do you have other sub products? What is their natural frequency like?

Pdf tools used by our power users has a weekly frequency. These are editing tools.

Pdf reader/reader is used daily by all users who have the app to view various pdfs, or if they have made Kaagaz as default app for PDF.

  1. What is the best engagement framework for your product? For Kaagaz the best engagement feature is the Scanner and viewer. The users find instant value in docs to PDF conversion.

2. Define

  1. Mention the action(s) that make someone an active user for your product When a user Scan a doc to convert to PDF, that is an active user.
  2. Mention the natural frequency of your product For a power/core user the NF is 2-3 times a week For a casual user its lesser, they seldom use the app on a need base use case.

3. Segment

Have a detailed segmentation for your active users. For each of your segment have a detailed definition of that segment. Some starting points for segmentation are:

Products/Feature used:

Concept Note