What is the end metric that impacts the product growth? (#transactions, $GMV) Look at what drives the core growth loop.
Metrics to track for Product Growth:
Remember the growth flywheel New sign up → AHA moment → keep on using the product → pay → refer → repeat
What is the natural frequency of the product? Who is the core, power & casual user? Write down what did you understand about this from the #Understand section.
Power User: A power user is a referrer of the app, uses it on a daily basis, they use cloud for stage and also the sub-products: PDF reader and tools.
Frequency: Daily, for professional use.
Core User: They are someone who uses the app to scan 2-3 times a week. Not all core would end up buying storage space. They do not use the other features massively but on a need basis.
Frequency: Weekly, for personal or professional use.
Casual User: This set of users are the ones that are seasonal and maybe download the app for a one time scan use. A casual user would use it for external purposes for a government activity or online file upload or file sharing.
Frequency: Once, in a month or longer.
To scale this over the next 12 month, what should be weekly/monthly goals?
Assume
Weekly/ monthly/ yearly retention rate : Typical retention rates Here
Assume CAC on each of the acquisition channels.
Guesstimate LTV of your customers.
Assume how much can you scale user acquisition every month
Assume you have $100k budget
Model the growth
Remember the growth equation
New user input levers
Retained user input levers
Resurrected user input levers
[https://docs.google.com/spreadsheets/d/14BW7ZyPOLki9QUkyddAcPHfx-dUFfIqaXNob90-NT24/edit?usp=sharing](https://docs.google.com/spreadsheets/d/14BW7ZyPOLki9QUkyddAcPHfx-dUFfIqaXNob90-NT24/preview?usp=sharing)
*Remember the basic stuff